Local Entrepreneur To Open Russo's New York Pizzeria - Agreement Signed To Bring Fast Casual Italian Concept To Cedar Park

June 20, 2015

CEDAR PARK, Texas – “Mangiamo! Let’s eat.”

The phrase heard around the world in Italian family kitchens will soon be on the tip of Cedar Park residents’ tongues as Russo’s New York Pizzeria readies itself to serve authentically Italian meals come mid-2016.

Local resident and experienced franchise owner Raymond Rosario has signed a franchise agreement with Russo’s Restaurants to open a Russo’s New York Pizzeria in Cedar Park. The well-known Houston-based Italian restaurant will offer lunch and dinner with the options of dining in, carrying out, delivery, and catering. This will be Cedar Park’s first Russo’s New York Pizzeria, with just one other location situated nearby in Pflugerville.

“There’s no denying the demand for quality Italian dining options here in Cedar Park. We offer original Italian recipes that visitors and local residents will fall in love with,” said Chef Anthony Russo, founder and CEO of Russo’s Restaurants. “As the town grows, the community seeks newer, fresher concepts that are fun for the entire family. Now that Raymond and his wife are spearheading the operations behind this restaurant, we’re confident we’ll give our loyal fans even more delicious, New York-style pizza and handcrafted Italian recipes in a trendy, family-friendly atmosphere.”

Rosario has extensive business ownership and franchising experience. In addition to his strong sales career of over 30 years, he has previously served as a restaurant franchise owner, business partner, and general manager for various local businesses. Rosario is an active member of both the Cedar Park Chamber of Commerce and the Meander County Chamber of Commerce.

The Russo’s name has become synonymous with New York-style pizza and authentic Italian meals. Beyond the brand’s specialty pizzas, menu items include fresh salads (insalata), soups (zuppe) and homemade pastas. Authentic Italian cannoli, fresh seafood, chicken, veal and flatbread sandwiches are just some of the distinctive dishes on the menu.

The majority of Russo’s Restaurants locations are in south central Texas. There are additional multi-unit franchise opportunities throughout Texas, in the Greater Houston market, as well as San Antonio, Austin and Dallas-Fort Worth.

“We are continuing our strategic growth plan throughout the year with plans to add 20 to 30 restaurants in the next three years. The new phase of franchising will more than double our number of U.S. locations,” said Jim Carr, director of franchise development for Russo’s Restaurants. “In addition to the U.S. markets, we have targeted international territories as well, and are in early discussions with developers in Canada, Mexico, the Philippines and China.”

Today, Russo’s New York Pizzeria has garnered a cult-like following for its truly authentic and delicious Italian dishes made from the freshest ingredients and its New York-style pizza. The restaurant blends premium recipes with the magic created around a homemade Italian meal.

The new Russo’s New York Pizzeria menu is available for viewing at: www.nypizzeria.com.

About Russo’s Restaurants

Russo’s Restaurants is a 44 location national and international franchisor of the fast casual and casual dining brands Russo’s New York Pizzeria and Russo’s Coal-Fired Italian Kitchen. Based in Houston, Russo’s Restaurants are composed of a mix of corporate and franchised locations across Texas, Oklahoma, Arkansas, Tennessee, Florida and Hawaii. Russo’s has entered international markets as well, with locations in Dubai, Abu Dhabi and Sharjah, in the United Arab Emirates. There are an additional 20-plus units in development both in the United States and Internationally. Chef Anthony Russo has created his concepts from years of applying his unique, family recipes featuring New York-style pizza, along with a broad variety of handcrafted pasta creations, calzones, salads, sandwiches, soups and desserts, reflecting his commitment to his New York roots where food and family come first. To learn more about Russo’s franchise development opportunities, visit www.nypizzeria.com. For International development, contact our international franchise development manager, Suzanne Boyadjian at suzanne@nypizzeria.com or for the U.S. contact Jim Carr, director of franchise development at j.carr@nypizzeria.com or by phone at (832) 980-6407.

*The following data involves historic performance information for Domestic Restaurants corporate- or affiliate-owned, open and operating under effective Franchise Agreements by the same franchisee for fiscal year 2021. There are 35 franchised domestic Russo’s New York Pizzeria Restaurants operating under effective Franchise Agreements as of December 31, 2021. 30 of which had been open for 12 months or longer. The following results include (a) the average Gross Sales for the 24 Domestic Russo’s New York Pizzeria Restaurants that were franchisee owned, open, and operated for fiscal 2021. (b) The cash flows for the FOUR (4) company-owned Russo’s New York Pizzeria Restaurants operated for fiscal year ended December 31, 2021. Because we do not maintain the accounting records of our franchisees, we are unable to make any representation to the reliability of the financial data provided by franchised Restaurants.
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