Joining a Strong, Competitive Brand

November 14, 2014

Just like the ingredients Chef Anthony uses in his kitchen, here at Russo’s we love to keep all aspects of our business fresh, including our branding.

Our new website represents each of the three Russo’s brands: Russo’s NY Pizzeria, Russo’s Coal Fired Italian Kitchen and Chef Anthony Russo’s all-natural gluten free pizzas. The mix of thin, script fonts – reminiscent of the elegant Italian countryside – and sans serif type faces – a nod to some of the most forward thinking restaurateurs of this century – creates a look that is uniquely Russo’s. Deep reds and striking accent colors create a bold contrast, one that pays homage to the bold and colorful dishes made in Chef Anthony’s kitchen every day.

This distinct core brand has inspired communities and investors to come back to Russo’s time and time again. The Russo family’s culture of tradition creates an amazing story , one that many customers can and do relate to their own family. Russo’s isn’t just the restaurant down the street it is their kitchen, too. This interaction builds an organic connection that, as outlined here in Inc. Magazine, is the future of branding.

While Russo’s dedication to community involvement is no new news, did you know that Russo’s is a popular brand with multi-unit franchise owners ? It is because Russo’s has equal appeal to both consumers and investors that it is such a strong, competitive brand. Our family oriented structure permeates communities quickly, establishing each restaurant as a go-to with families as well as Italian food lovers.

The same traditional Italian cooking that was passed down to Chef Anthony from his ancestors is still served to customers daily at each of our franchise locations. The Russo’s brand is continually looking for new franchisees to join the family. For more information, head to

The post JOINING A STRONG, COMPETITIVE BRAND appeared first on Russo's New York Pizzeria and Italian Kitchen.

*The following data involves historic performance information for Domestic Restaurants corporate- or affiliate-owned, open and operating under effective Franchise Agreements by the same franchisee for fiscal year 2021. There are 35 franchised domestic Russo’s New York Pizzeria Restaurants operating under effective Franchise Agreements as of December 31, 2021. 30 of which had been open for 12 months or longer. The following results include (a) the average Gross Sales for the 24 Domestic Russo’s New York Pizzeria Restaurants that were franchisee owned, open, and operated for fiscal 2021. (b) The cash flows for the FOUR (4) company-owned Russo’s New York Pizzeria Restaurants operated for fiscal year ended December 31, 2021. Because we do not maintain the accounting records of our franchisees, we are unable to make any representation to the reliability of the financial data provided by franchised Restaurants.
This website and the franchise sales information on this site do not constitute an offer to sell a franchise. The offer to sell a franchise can only be made through the delivery of a franchise disclosure document. Certain states require that we register the franchise disclosure document in those states. The communications on this web site are not directed by us to the residents of any of those states. Moreover, we will not offer or sell franchises in those states until we have registered the franchise (or obtained an applicable exemption from registration) and delivered the franchise disclosure document to the prospective franchisee in compliance with applicable law.
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