How Russo’s New York Pizzeria Keeps Customers Craving for More

April 23, 2019

It’s easy to sell Russo’s New York Pizzeria products, especially since we only use high-quality ingredients. There’s no better way to showcase them than the high-resolution images we use for advertising purposes. However, our customer-shot social posts are just as appetizing and mouthwatering as our professional images.

But don’t take our word for it, see the proof for yourself below:

We’d say our customers’ work isn’t half bad. But our customers are just a small piece of getting the Russo’s word out to your community.

When it comes to marketing, we’ve got our franchisees covered. Not only do you get the benefit of national advertising reach, but you also get to work with vendors that give Russo’s franchisees preferred pricing for marketing materials, including branded menus, flyers, postcards and more.


During your grand opening, we provide what we like to call a Grand Opening Roadmap. This document details exactly how to promote and market your big day using Russo’s proven marketing and advertising strategies. We also help with local publicity to build buzz around your store.

All franchisees also get access to a library of customizable marketing templates, including door hangers, fliers, email blasts, and other guerilla marketing efforts. If you want to create marketing materials from scratch, our in-house design team can help with that, too.

Plus, we provide franchisees with a user-friendly website, equipped with online ordering and delivery capabilities. We give you website best practices support, as well as guidance on how to manage third-party delivery services to generate brand awareness in your market. We also have several catering partnerships that help get the word out about our franchisee-owned locations.

The Russo’s corporate marketing team closely monitors every store to see how well it’s performing. We believe that one-on-one guidance is the difference that makes or breaks a franchise. That’s why, every month, we analyze your market and go over what works and what doesn’t, together.

Our sophisticated marketing efforts aren’t the only thing that help grow your Russo’s Business.


Our franchise marketing and advertising efforts are solidified with the Russo’s business model’s four revenue streams.


When our customers decide to dine in, they come for the award-winning, made-to-order pizza but stay for the good times that come with it (a fine selection of wine and beer helps, too). Even better, our dine-in option proves to produce higher ticket averages.


When our customers feel like staying in, we’re happy to bring our irresistible food directly to them. All they have to do is use the easy-to-navigate online ordering system we told you about earlier.


Many of our customers prefer to place an order for pick-up. On average, 20 to 40 percent of business comes from takeout orders, making this one of our most popular and profitable revenue streams. Plus, takeout allows our customers get the same great Russo’s taste, minus the tip.


Fast-casual catering has grown 11 percent , year over year. That’s why we offer full-service catering, too. Parties, small and large, can choose from a full menu of Italian specialties or customize buffet-style service.

We take marketing and advertising seriously, but we’re also sure to never leave our franchisees hanging. We provide the support necessary to run your Russo’s business like a boss.

*The following data involves historic performance information for Domestic Restaurants corporate- or affiliate-owned, open and operating under effective Franchise Agreements by the same franchisee for fiscal year 2021. There are 35 franchised domestic Russo’s New York Pizzeria Restaurants operating under effective Franchise Agreements as of December 31, 2021. 30 of which had been open for 12 months or longer. The following results include (a) the average Gross Sales for the 24 Domestic Russo’s New York Pizzeria Restaurants that were franchisee owned, open, and operated for fiscal 2021. (b) The cash flows for the FOUR (4) company-owned Russo’s New York Pizzeria Restaurants operated for fiscal year ended December 31, 2021. Because we do not maintain the accounting records of our franchisees, we are unable to make any representation to the reliability of the financial data provided by franchised Restaurants.
This website and the franchise sales information on this site do not constitute an offer to sell a franchise. The offer to sell a franchise can only be made through the delivery of a franchise disclosure document. Certain states require that we register the franchise disclosure document in those states. The communications on this web site are not directed by us to the residents of any of those states. Moreover, we will not offer or sell franchises in those states until we have registered the franchise (or obtained an applicable exemption from registration) and delivered the franchise disclosure document to the prospective franchisee in compliance with applicable law.
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