Did You Know That Only 30 Percent of Grocery Retail Items Succeed After Being Launched in Grocery Stores?

February 28, 2014

Small restaurants and food operators have an even smaller success rate at 11 percent. So what separates the proverbial wheat from the chaff?

We’d argue that the freshness and quality of ingredients is no small factors. Consumers are smart – they know when a product is made of artificial ingredients and mass-produced without a second thought.

Russo’s line of frozen, gluten-free pizzas is in the minority in that regard. At Russo’s, we care about what we put on grocery shelves because we know that consumers care about what goes into their bodies. All meats and cheeses are preservative-free and natural. Produce is sourced from local farms and farmers markets. The thin, crispy gluten-free crust is made with the finest ingredients in a certified gluten-free environment with no contaminants.

And the proof is in the numbers. After launching the frozen gluten-free pizza in six varieties, Russo’s has grown more than 300 percent – our pizzas are now available in more than 3,000 nationwide grocery stores.

So how does this figure into franchising? Well, it’s simple. When you join the Russo’s family, you’re part of a team that grows in all capacities – into new cities and in grocery stores. With significant brand recognition comes increased customer loyalty. With more than 30 years of experience in restaurant management and ownership, Russo’s Restaurants has perfected the classic Italian dining experience, and the brand is making it easier than ever to get started on this exciting journey yourself. For franchise information please contact Russo’s at nypizzeria.com/franchise.


*The following data involves historic performance information for Domestic Restaurants corporate- or affiliate-owned, open and operating under effective Franchise Agreements by the same franchisee for fiscal year 2021. There are 35 franchised domestic Russo’s New York Pizzeria Restaurants operating under effective Franchise Agreements as of December 31, 2021. 30 of which had been open for 12 months or longer. The following results include (a) the average Gross Sales for the 24 Domestic Russo’s New York Pizzeria Restaurants that were franchisee owned, open, and operated for fiscal 2021. (b) The cash flows for the FOUR (4) company-owned Russo’s New York Pizzeria Restaurants operated for fiscal year ended December 31, 2021. Because we do not maintain the accounting records of our franchisees, we are unable to make any representation to the reliability of the financial data provided by franchised Restaurants.
This website and the franchise sales information on this site do not constitute an offer to sell a franchise. The offer to sell a franchise can only be made through the delivery of a franchise disclosure document. Certain states require that we register the franchise disclosure document in those states. The communications on this web site are not directed by us to the residents of any of those states. Moreover, we will not offer or sell franchises in those states until we have registered the franchise (or obtained an applicable exemption from registration) and delivered the franchise disclosure document to the prospective franchisee in compliance with applicable law.
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