Houston Multi-Unit Operator Signs Multi-Unit Agreement
Russo’s New York Pizzeria & Italian Kitchen signs multi-unit deal with new franchise owners, Randall & Ayesha McCoy. The McCoy family has signed for a five store development deal for the Houston market. Randall McCoy was extremely excited to join the Russo’s family, with history dating back to helping Anthony Russo at his first pizzeria in 1985. Today, even during the midst of a pandemic, he and his family have seen their dreams come true.
Randall McCoy states, “I remember grating mozzarella cheese, making fresh pizza dough, and leaving the restaurant covered in flour. So when I sat down to visit a Russo’s after many years, the aromas of the pizza and pasta immediately took me back to those days. I could tell right away, Russo’s was (and still is) all about quality ingredients.”
With the announcement that the McCoy family has signed for this five store development deal, Anthony Russo states, “We are incredibly excited to have the McCoy family join us. It’s never been a better time for Russo’s New York Pizzeria & Italian Kitchen, as we have seen our sales thrive even in the midst of a global pandemic”.
The McCoy family has plans to develop smaller units from 1500-1800 square feet featuring a full menu offering the freshest ingredients sourced directly from dairy farmers, tomato growers, and olive oil producers. All those fine, natural ingredients are used in all of Russo’s kitchens each day to prepare homemade sauces, salad dressings, pizza dough, fresh pasta, and much more. Classic Italian menu items include: Truffle Tortelloni, Pappardelle Carbonara, Russo’s Lasagna, Baked Ziti, Chicken Parmesan, Tuscan Vegan Pizza, Fettuccine Alfredo, Spicy Fennel Sausage Pizza, and much more.
Russo states, “Our locations are successfully designed to serve guests through dine in, home delivery, catering, takeout and curbside pick up. Our new 1500-1800 is designed for our franchisees to capitalize on the growing home delivery segment”. Russo states, “This means that this is the best time for you to start your own pizza franchise. Pizza not only is surviving, it is thriving”.
Russo’s corporate support team is strong and collaborative with a franchisee-friendly corporate culture and is ready for expansion. What separates Russo’s from the rest of the pizza industry is not only a great support team ready to tackle it all, but also the unique family recipes and fresh ingredients. With no additives or preservatives, Russo’s New York Pizzeria & Italian Kitchen creates dishes from ingredients that are safe and reliable from trusted brands. Chef Russo adds, “Our mission statement is: ‘If it isn’t fresh, don’t serve it.’ That is the Russo family promise.” The average store investment ranges from $350,000-$895,000. Qualified candidates must have at least $200,000 in liquid capital. To learn more about Russo’s menu, lunch specials, delivery, takeout, catering, or to order online, please visit www.nypizzeria.com
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Russo’s is growing it’s family in 2021. After inking this 5-unit deal, California will see the first Russo’s New York Pizzeria & Italian Kitchen! With the love of authentic Italian food and a heart for entrepreneurship, the Fresno area is soon to welcome Don and Katherina Haines as the newest members of the Russo family.
See below for Press Coverage surrounding this expansion into a new marketplace.
Title: This New York-style pizzeria is planning to open 5 locations in Fresno, Clovis area
Title: New Franchise promises to become Fresno’s ‘go-to Italian’
Title: Russo's New York Pizzeria Signs 5-Unit Deal for Fresno, California
Title: Russo’s Signs Fresno Multi-unit Deal
Title: The New Franchise Promises To Be Fresno’s “Go-To-Italian”
Global Franchise is an international publication about franchising opportunities, curated regionally and internationally, over a wide selection of wealth sectors.
Russo’s New York Pizzeria & Italian Kitchen takes a slice of Global Franchise magazine’s issue with a three page spread. With our Fresh FDD numbers in tow, click here to learn more about how Russo’s is the best pizza delivery concept to invest in in 2021.
For more information about our franchise opportunities, fill out a form on our website and contact our franchise development team for our full FDD!
Russo’s New York Pizzeria & Italian Kitchen signs multi-unit deal with new franchise owners, Randall & Ayesha McCoy. The McCoy family has signed for a five store development deal for the Houston market. Randall McCoy was extremely excited to join the Russo’s family, with history dating back to helping Anthony Russo at his first pizzeria in 1985. Today, even during the midst of a pandemic, he and his family have seen their dreams come true.
Randall McCoy states, “I remember grating mozzarella cheese, making fresh pizza dough, and leaving the restaurant covered in flour. So when I sat down to visit a Russo’s after many years, the aromas of the pizza and pasta immediately took me back to those days. I could tell right away, Russo’s was (and still is) all about quality ingredients.”
With the announcement that the McCoy family has signed for this five store development deal, Anthony Russo states, “We are incredibly excited to have the McCoy family join us. It’s never been a better time for Russo’s New York Pizzeria & Italian Kitchen, as we have seen our sales thrive even in the midst of a global pandemic”.
The McCoy family has plans to develop smaller units from 1500-1800 square feet featuring a full menu offering the freshest ingredients sourced directly from dairy farmers, tomato growers, and olive oil producers. All those fine, natural ingredients are used in all of Russo’s kitchens each day to prepare homemade sauces, salad dressings, pizza dough, fresh pasta, and much more. Classic Italian menu items include: Truffle Tortelloni, Pappardelle Carbonara, Russo’s Lasagna, Baked Ziti, Chicken Parmesan, Tuscan Vegan Pizza, Fettuccine Alfredo, Spicy Fennel Sausage Pizza, and much more.
Russo states, “Our locations are successfully designed to serve guests through dine in, home delivery, catering, takeout and curbside pick up. Our new 1500-1800 is designed for our franchisees to capitalize on the growing home delivery segment”. Russo states, “This means that this is the best time for you to start your own pizza franchise. Pizza not only is surviving, it is thriving”.
Russo’s corporate support team is strong and collaborative with a franchisee-friendly corporate culture and is ready for expansion. What separates Russo’s from the rest of the pizza industry is not only a great support team ready to tackle it all, but also the unique family recipes and fresh ingredients. With no additives or preservatives, Russo’s New York Pizzeria & Italian Kitchen creates dishes from ingredients that are safe and reliable from trusted brands. Chef Russo adds, “Our mission statement is: ‘If it isn’t fresh, don’t serve it.’ That is the Russo family promise.” The average store investment ranges from $350,000-$895,000. Qualified candidates must have at least $200,000 in liquid capital. To learn more about Russo’s menu, lunch specials, delivery, takeout, catering, or to order online, please visit www.nypizzeria.com.
Houston-based Russo’s New York Pizzeria & Italian Kitchen is heading into North Texas in a big way.
Founder and CEO Anthony Russo’s interest in expanding in Dallas-Fort Worth is rooted in the high growth the Metroplex is experiencing.
“There are a lot of customers from New York and New Jersey that live out there, and they miss that good calzone,” said Russo.
Over the next three years, the company plans to open 10 to 15 units. Russo will own some, while the others will be franchisee locations.
Of the company’s more than 50 stores, Russo owns six and is looking at possibly opening a couple of stores in North Texas as corporate stores to facilitate training.
Russo wants the company’s second Dallas store to open up near Southern Methodist University and is looking to open that unit this coming fall. Other stores would be spread out north of Dallas in Frisco, where Russo sees a lot of growth, and in Fort Worth.
To facilitate this expansion effort, the pizza company has partnered with Dallas-based commercial real estate company Henry S. Miller Co. With potential locations being scouted across North Texas, prospective franchise owners can reach out to the pizza company.
The pizzeria’s average annual sales are slight north of $1 million. Of the average $1,020,383, owners typically net 18.2 percent yearly. With a target area of high income and more affluent neighborhoods, Russo believes there are many opportunities to grow sales in the three- to five-mile radius.
Russo said the company looks for franchise owners with a net worth of about $500,000. The typical start-up costs for a Russo’s require franchise owners to have $200,000 on-hand. The company helps the franchise owners with the financing and construction efforts. in addition to training.
“Once they come check us out, they are pretty much sold on the concept,” said Russo. “What sets us apart is when they see how fresh our product is and how the numbers work. …The bottom line it’s pretty attractive to someone who wants to start a new business.”
According to Russo, potential franchise owners are often surprised by how low food costs are for the pizzeria. The numbers are in the low 20s at 20 and 21 percent for food costs where most restaurants spend 30 to 35 percent, he said.
The restaurants require an average of about 1,800 square feet, and labor costs typically range from 20 to 23 percent, he added.
In terms of obstacles for the expansion, Russo noted that finding the right location can be challenging and time-consuming.
“My challenge is finding the right site in certain areas, but we will.” said Russo, noting that he partnered with Henry S. Miller because “they know Dallas inside and out.”
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Russo’s New York Pizzeria announced their new Houston Heights location in Houston, Texas. The Heights location is scheduled for opening its doors in early 2020.
“We are so excited to be part of the Heights community,” says Anthony Russo, founder and CEO of Russo’s New York Pizzeria. “The Heights boasts rich history and is one of the hottest inner loop neighborhoods. Now with Houston being one of the food capitals of the country, it’s no surprise it would make a perfect home for our newest location. The Heights location will open its doors to an open kitchen design, smaller and more intimate build out, which will create a unique dining experience for all guests.”
Russo’s New York Pizzeria and Italian Kitchen offers the freshest ingredients sourced directly from dairy farmers, tomato growers, and olive oil producers. They take all those fine, natural ingredients and use them in all their kitchens each day to prepare homemade sauces, salad dressings, pizza dough, fresh pasta, and much more. New menu items include: Truffle Tortelloni, Pappardelle Carbonara, Shrimp Alfredo Pizza, Tuscan Vegan Pizza, Spicy Fennel Sausage Pizza, and much more.
Russo’s understands the magic created when you incorporate the enjoyments of great conversation with the pleasures of beautiful food and drink. “At Russo’s, we strive to recreate this sensation between family and friends at every meal. It’s not just the food that keeps our guests coming back. They come for the Russo’s dining experience,” Russo says.
Based in Houston, Russo’s Restaurants is composed of a mix of corporate and franchised locations across Texas, Oklahoma, and Florida. Russo’s has entered international markets as well, with locations in Riyadh, Saudi Arabia, Dubai, Abu Dhabi, and Sharjah, in the United Arab Emirates.
